Eat Up - Product & Mobile App Design
Eat Up is a healthy meal kit for children - a fun, illustrated lunchbox delivered to schools or homes, with cute food shapes and kid-friendly recipes. The concept includes a mobile app for ordering and delivery. A full product design project from research to physical packaging, visual identity, illustration, mobile prototype, and concept video.
Client
Service Provided
UX Research · Product design · Visual identity · Mobile app · Illustration · 3D mockup · User testing
Project Overview:
Eat Up is a concept I created from scratch - a healthy meal kit designed to make eating fun for kids and effortless for parents, combining a physical illustrated lunchbox with a companion mobile app for ordering and delivery.
As the sole creator of the project, I handled everything end-to-end: UX research, physical packaging, visual identity, illustration, mobile prototype, and concept video.
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The Challenge:
The core challenge was designing for two completely different user groups within the same ecosystem. Children need motivation, fun, and visual stimulation - the experience had to feel playful and engaging enough to make them genuinely excited about healthy eating. Parents, on the other hand, prioritize simplicity, clarity, and time-saving - they needed a frictionless tool that reduces mental load, not adds to it.
Building a single cohesive product that satisfies both audiences simultaneously, without compromising usability or visual coherence, required a strong strategic and design foundation from the very start.
On top of that, the project involved designing two very different outputs in parallel - a physical product and a mobile application - each with their own constraints, design logic, and execution requirements. Ensuring that both felt part of the same universe, while responding to completely different design challenges, added another layer of complexity to the project.
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The Research & Discovery
I started by defining the core problem and identifying the needs and expectations of both user groups. I conducted a market analysis and competitive benchmarking to understand the existing landscape and identify opportunities, complemented by qualitative and quantitative research through studies and questionnaires.
From these insights, I built personas, empathy maps, and user journey maps for both parents and children - mapping their behaviors, motivations, and pain points to ensure the solution would genuinely respond to real needs. This research phase was the foundation for every decision made throughout the project, shaping both the physical product concept and the digital experience simultaneously.
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The Design Process
The design process ran across two tracks simultaneously - physical and digital - both rooted in the same brand universe.
For the mobile app, I started with wireframes to structure the key flows and define the information architecture, then moved to high-fidelity mockups focused on clarity, accessibility, and engagement. User testing and iterative refinements were conducted throughout to optimize usability and interaction flows for both parents and children.
In parallel, I developed the full visual identity from scratch - name, logo, typography, color palette, and iconography - crafting a playful yet coherent brand universe that speaks to kids while remaining clean and trustworthy for parents.
I also designed the physical product in full: box design, custom illustrations, and 3D mockups - ensuring visual and emotional consistency between the tangible product and the digital experience. Every detail was designed to feel part of the same world, from the app screen to the lunchbox in a child's hands.
To bring the concept to life and communicate the vision clearly, I also produced an explanatory concept video presenting the full Eat Up ecosystem.
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The Result
The final outcome is a fully cohesive product ecosystem where physical design, digital experience, and visual identity work seamlessly together. The mobile app transforms healthy eating into an interactive and motivating journey for children, while giving parents a structured, intuitive, and time-saving tool that genuinely reduces their daily mental load.
From the lunchbox to the app screen, every touchpoint feels part of the same universe - playful and engaging for kids, clean and practical for parents. The result is a balanced, user-centered concept that proves good design can make healthy habits feel effortless and fun.
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