Eat Up — Product & Mobile App Design
Complete design of a new product and its companion mobile app, created to encourage children to eat healthy while making meal preparation easier for parents. The project combined physical product design, digital experience, and visual storytelling to create a coherent, engaging ecosystem.
Client
Eat Up
Service Provided
User research · Product design · Visual identity · UX/UI design · Prototyping · 3D mockups · Motion & concept video
The Goal:
To create a playful and educational experience that motivates children to eat healthier while simplifying mealtime for parents through an intuitive, connected product.
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The Challenge:
The challenge was to design a product that appeals to both children and parents — fun and playful for kids, yet practical and reliable for adults. The solution had to bridge the gap between education, nutrition, and daily usability while maintaining an appealing and trustworthy brand identity.
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The Result
A full design process from research to prototype: user needs definition, market and competitive analysis, personas and empathy mapping, and user journey design. The project included the physical product design (box, illustrations, 3D mockups), creation of the visual identity (logo, colors, typography, icons), and the design of the mobile app prototype with user testing and iterations. A concept video was produced to present the overall experience.
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