Witbe -
Website Redesign
Complete redesign of the website for this company specialized in Quality of Experience (QoE) analytics and optimization.
The goal was to create a clear, user-centered platform that effectively communicates complex technical content and enhances the brand’s credibility in the digital performance space.
Client
Witbe
Service Provided
UX Research · User interviews · Hotjar audit · Personas · UX/UI design · Design system · User testing
Product Overview:
Witbe is a company specializing in Quality of Experience (QoE) monitoring solutions for digital services - helping businesses ensure optimal performance across video streaming platforms, websites, mobile apps, and other digital interfaces.
I was commissioned to lead the complete redesign of their website, which had become cluttered, disorganized, and difficult to navigate. The mission covered the full UX/UI process: from research and information architecture to visual design and a comprehensive design system.
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The Challenge:
Witbe operates in a highly technical and specialized industry - QoE monitoring, network performance, device simulation - which meant that before designing anything, I had to deeply understand their products, their ecosystem, and the way their clients think. Getting familiar with this complex technical universe was a prerequisite to making informed design decisions and translating that expertise into a clear, accessible experience.
On top of that, the existing website made it hard for visitors to understand what Witbe sells and who they are. The lack of structure and clarity was directly impacting the company's ability to attract clients, support the sales team, and drive conversions. The platform needed a full rethink - not just visually, but structurally - to create clear navigation paths tailored to different user profiles and turn the website into an effective business tool.
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The Research & Discovery
I partnered with Witbe to build a clear, data-driven understanding of their users and business goals. I conducted qualitative and quantitative research - including user interviews, surveys, analytics reviews, and Hotjar heatmap analysis - to uncover behavior patterns, pain points, and opportunities. These insights were translated into empathy maps, user personas, user journey maps…
I then defined the information architecture and user flows through card sorting and structural testing, leading to a clear sitemap and experience framework that grounded the entire redesign in real user needs and business priorities.
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The Design Process
With the UX foundations in place, I moved into the UI design phase - translating the research and architecture work into a visually refined, fully cohesive interface. The goal was to create a website where every element naturally finds its place: a clear typographic hierarchy, a structured grid, a harmonious color palette, and unified components through a solid design system. Each section was reorganized to reduce cognitive load, create logical pathways, and guide users naturally toward key actions - while ensuring the experience feels both aesthetic and intuitive.
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The Result
The complete redesign transformed a complex, overloaded website into a clear, structured, and user-centered platform. What was previously confusing became intuitive and purpose-driven. Content and navigation now directly address the needs of different user profiles, making Witbe's value proposition immediately understandable. The new design system ensures visual consistency across the entire experience, resulting in a more attractive, modern, and credible digital presence - fully aligned with Witbe's expertise and positioning.
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