Impala’s platform
Improving their existing platform by adding new features and pages.
The problem
Impala, a successful career guidance platform, helps young people find their bearings with a simple, fun tool for getting to know themselves, their strengths, their values and their plans.
They recognized the need for a significant upgrade to elevate user satisfaction.
Despite its success, the existing platform faced user frustrations due to missing features and pages that hindered a seamless experience.
For example, this was their waiting page:
Having a waiting page without any information on a platform can lead to various issues and may result in a negative user experience.
A blank waiting page can lead to frustration (obviously, this loading symbole wasn’t sufficient).
The solution
Impala needed the expertise of a designer to enhance their platform.
The goal was not only to address the existing frustrations but also to introduce innovative features that align with the evolving needs of their users.
This proactive approach reflects Impala's commitment to staying ahead in the realm of career guidance, ensuring that the platform not only meets but exceeds the expectations of its users, fostering a more enriching and effective experience for young individuals navigating their career paths
This is what I did:
I provided a clear message on the waiting page explaining why the user is waiting and used visually appealing graphics to keep users engaged while they wait. This can help alleviate frustration and boredom during the waiting period.
A user-friendly messages that reassure users and let them know that their patience is appreciated. Positive and polite language can make a significant difference.
There is a “call to action” button to make them wait and the option to close this page. This empowers users and gives them control over their browsing experience.
Basically, I added features such as the ability to edit, move or remove content which was crucial.
I redesigned completely the ranking system and added animation to it to make it fun and easy to use.
I also had to add specific mentions for regulatory compliance. It was very important that the platform adheres to legal requirements and industry standards and also gives informations to the users.