Witbe’s website
Complete revamp of the website for this company specialized in the field of Quality of Experience (QoE).
Product overview
Witbe specializes in Quality of Experience (QoE) monitoring solutions for digital services, providing tools to ensure optimal performance across platforms like video streaming, websites, and mobile apps.
Their technology simulates user interactions, helping businesses monitor and improve the end-user experience by identifying and resolving issues quickly.
Problem statement
Witbe's website needs a revamp due to its cluttered design, making it hard for users to find information and hindering product sales.
A cleaner, user-friendly layout will boost traffic, conversions, and customer engagement.
Goals
By identifying website pain points, we can help the sales team better explain products, boost organic traffic, increase contact form clicks, clarify offerings, and ensure smooth, persona-tailored navigation.
User Research
I made a lot of user research to gain a deep understanding of the target users, their needs, behaviors, motivations, and pain points. This knowledge helps inform and guide the design and development of a product to ensure it is user-centered and effectively addresses the users' requirements.